This bite-sized session will help you apply the core principles for promotions to new online examples across areas like eCommerce and social media.
Building on our guidance and the OTC medicines workshop, it looks at a range of mechanics used online to help you develop compliant innovative online promotions for medicines.
The workshop will include:
- eCommerce offers including bundles
- Time limited deals such as Black Friday offers
- Offering discounts to encourage reviews
- Placement of significant terms and conditions
- Linking social media to charity promotions and prize draws
Who should attend?
Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, especially those who focus on online media.
Format
This session will be held online via Microsoft Teams as an interactive webinar (from 10am to 11am approx.) where we encourage participation and questions. The session is delivered by the PAGB advertising team. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.
Dates for 2024
- Thursday 4 April
- Thursday 3 October
