Social media – OTC medicines

This guidance provides best practice advice to member companies on social media advertising for OTC medicines. It incorporates guidance and advice from other regulatory bodies and outlines internal positions based on available industry rulings and precedent.

The guidance covers:

• Identifying advertising/partnerships
• Provision of required information
• Use of celebrities, influencers and health professionals
• Reviews and testimonials
• Competitions and prize draws
• Targeting advertising
• Interacting with consumers online
• Monitoring and adverse event reporting responsibilities